Magnum brings to life the colour of the season with 'Brown Is In'
Ice-cream brand Magnum, along with BBH India, has brought to life the colour of the season with its ‘Brown Is In’ campaign by highlighting the rich, luxurious Belgian chocolate credentials through chic execution. The brand commercial, shot in Bucharest, Romania , features glamorous guests who find luscious drops of rich chocolate falling onto them, gradually turning their attire and all that it comes in contact with, into Brown – the iconic colour of Magnum ice- cream. The film ends with the twist by the brand’s Pleasure Ambassador, Kareena Kapoor, while she is dipping a vanilla ice- cream into a cauldron of rich, Belgian chocolate.