Parle turns 'simply good' with its new range
Parle Products has rolled out a campaign focusing on ‘Mindful Eating and Soulful Living’ for their new range of biscuits, ‘Simply Good’. The line consists of three products, Simply Good Digestive cookies, Simply Good Cream Cracker, Simply Good Digestive Slimz biscuits.
The campaign has been conceptualised by Everest Brand Solutions.
The film opens with a woman who’s enjoying the peaceful view of the ocean from the top of a mountain. The film then shows various instances where people are enjoying the simple joys of life. The voiceover describes that life should be ‘simply good’ and not complicated. In each instance where the film talks about enjoying life, we see the actors in the film enjoying the new line of Simply Good biscuits. The film ends with Parle inviting viewers to embrace mindful eating and celebrate goodness with the brand.
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