Razneesh "Razy" Ghai
The Ronin, and the guiding light for all those at Asylum who wander. Very few commercial directors in this part of the eastern hemisphere have made it as far as he has. From a marked beginning in MTV, where he gained first recognition after co-founding VH1 in India, Razy has gone on to direct commercials for some of the biggest brands in the world.
As an Army kid living in Wellington, a little South Indian town in the Nilgiris, Razy discovered his love for film through screenings of World War II movies and Spaghetti Westerns. After each viewing followed journal entries of his outlook on the film. And before he knew it, he had his career charted out.
Razy’s success is but an obvious outcome of his hard work, keen observations, and careful nurturing of his trade. His commercials are the barometer of the world he hails from and an insight into the clockwork of his mind. His visual artistry & devotion to the his craft have taken him around the globe and led to amazing international relations & collaborations. The ten odd years he’s spent directing are a quiet but roaring reflection of his mastery over his profession. He is, as far as titles go, a visionary.
When he isn’t musing about films, Razy is usually found wolfing down music albums in his workroom at Asylum Films. He’s a voracious listener of Blues, Soul, Funk, Jazz and every other genre possibly ever invented in the world of music. His enthusiasm for music comes second only to his love for film, and right before his third love: single malt, which he is more than happy to rave about if you catch him in his best spirit.
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