Myntra portrays #BestofFashion brands as the best of friends
Fashion portal Myntra has rolled out three films to showcase the width of selection available. The films have been conceptualised by Happy Creative Services.
Each of the films showcases a range – one is for men’s fashion, another for women and a third for sportswear. In all the films, the protagonists have a silent conversation with the brands they don.
The film for the range of women's brands features multiple young women wearing top of the line brands, getting ready for different occasions. While one of them is out to impress her date, another is headed to make an important presentation at work. A constant is the conversation each of them has with the brands they choose to wear – their constant companions. The film ends promising the ‘Best of fashion for the best of you – handpicked women’s wear from the best brands. Only on Myntra.’
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