Indian Coast Guard displays 'A Different Challenge Everyday' in this ad campaign

Indian Coast Guard displays 'A Different Challenge Everyday' in this ad campaign

As a child, your career ambition changes every day. One day, you want to be a pilot. Another day, you wish to become a sailor. Some days you want to save the turtles. On other days, you want to protect your nation. Unfortunately, by the time you grow up, you reconcile with the idea of pursuing just one interest for the rest of your life. Not the case, if you apply for a job with the Indian Coast Guard.

Conceptualized and executed by GREY group India, for the Indian Coast Guard, “A Different Challenge Everyday” talks to the aspirations of today’s youth. It showcases the varied opportunities that this multi-mission organization has to offer to the youth, who are in search of a job that isn’t mundane.

Read full story at indiatimes.com