'A Cut Above' Indian Air Force woos youth to join its ranks

'A Cut Above' Indian Air Force woos youth to join its ranks

Army chief Dalbir Singh Suhag (centre) with honourary Group Captain of IAF, Sachin Tendulkar, on the occasion of the 84th Air Force Day parade at Hindon Air Force base in Ghaziabad on Saturday. Photo: PTI

Mumbai: It’s a job like no other, and far more exciting and challenging than any average nine to five. With its new campaign , created by Grey Group India and shot by Asylum Films, the Indian Air Force (IAF) is hoping that it can attract the right candidates to join the ranks. The campaign that comprises three television commercials, radio spots, 20 different press ads and 40 different hoardings, also commemorates the 84th anniversary of the IAF.

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